ISA Festival 2011
Written by admin on October 14, 2011
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Bringing together various talents within the Asian American community together on one stage, this year’s ISA Festival 2011 at the Events Park Queen Mary on October 3, 2011, successfully carried out its mission in moving forward in progressing the “movement.” With the ongoing battle of overcoming stereotypes that continuously undermine minority groups in today’s society, especially in the arts, ISA was created upon this idea of showcasing Asian and Asian American talent that never had the proper opportunity to makes its way into the limelight. Fighting to be recognized in the mainstream media, as “minority”, has been a goal for any recognition of the many cultures that greatly influence American society.

Through the universal language of music, this dream became a reality.

Leading the International Secret Agents production are Wong Fu Productions and the Far East Movement, who both had dreams of reaching out to the Asian and Asian American community. Breaking the stereotypes that had so long been a challenge to overcome have now allowed for a wide variety of Asian and Asian American artists to showcase their talents on one communal stage every year at ISA since 2009. ISA was built to introduce a new generation of talent, bringing together different cultures that all have the same passion for their own cultures and the community that exudes through the different talents being introduced every year.

At this year’s show, through the diversity of artists, the general concert seeker was allowed to venture through the various genres of talent and music for this all day festival, allowing them to engage in this overall multi-cultural concert experience. Through 4CTHEPOWER. ISA allowed for old volunteers to reunite, while also meeting new faces, all coming together in working towards the “movement.” Year after year, the gratitude from the featured artists, the fans, and the feeling of community amongst ourselves keeps us doing what we are doing.

For the 2011 Los Angeles show, the ISA festival turned out to be a great success. Hosted by Ryan Higa, Cathy Nguyen, and Kevin Wu, with fourteen acts: After School Special, Blush, New Heights, Clara Chung, AJ Rafael, Dumbfounded, David Choi, Timothy Delaghetto, I.aM.mE., Jay Park, B.o.B., Sean Kingston, Wongfu Productions, and the Far East Movement, there was a little bit of everything for everyone to enjoy. The all-outdoor venue, stage, jumbo screens, “V.I.P. golf cart services”, merchandise booths from favorite artist and local brands, food trucks, and good company for a full day of family fun all contributed in making the ISA festival what it was; an experience. The crowd had become very diverse to not only Asians, but also involving the greater community. ISA is THE event that brings people out, far and wide, to join together in celebrating the arts within the Asian community.

As for the 4CTHEPOWER team, checking up on each other, making sure everyone was doing their best throughout the day into the night definitely displayed confidence, teamwork and responsibility. And, coming together during Far East Movement’s set brought about community. Who doesn’t “go ape” when FM’s killing it on stage? Through hard work and heart, the 4CTHEPOWER team was proud to help execute such a show, towards one common goal of “movement.” Thank you to all of those who dedicated their time and efforts to making this year’s ISA Festival an unforgettable experience. You are always and forever will be, SECRET AGENTS. See you next time!

- Tiffy Yamashita (4C Intern)

Volunteers @ ISA Festival 2011 Queen Mary

Volunteers @ ISA Festival 2011 Queen Mary

Great job, team!

Great job, team!

 




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